We’ve travelled the world to find you the very best new products, many of which you won’t find in other stores. Whether it’s Le Toy Van, Gund, Djeco, Mayoral or boutique brands like New Classic Toys and Wedoble, we’re always the first to offer our customers their very latest designs.

As soon as a new product hits the market we’re already checking it out for you, and only the very best make it in to our collection. Many of the choices you’ll find at Piccola can only be found on our website or in our shops - our aim is always to find the world’s most special, high-quality and unusual toys and clothes as soon as they become available, and before everyone else.

It’s what makes Piccola unique among British children’s retailers.